Activity 1

1. What symbols has the company used to represent the brand? Does the brand use any Australian symbols or Icons in their design (if so; identify the symbols and their meanings)
2. What colours have the company used to represent the brand?
3. What sort of message do you think the colours are trying to convey?
4. What style of typography has the company used (serif/san serif/italic/bold) and what does this say about the brand?


Kraft Foods Australia sports a plain two-coloured logo of just red and navy blue. It doesn't necessarily look Australian, but it's straight forward and bold so it catches the eye easily. It show simplicity, which I personally think is a good thing when it comes to being a food brand. The font that is used is a heavy sans serif, which works well with the overall "neatness" of the logo's appearance.